I'll just start by saying this isn't some form of spam or advertising for motif investing [MOD EDIT: Link Removed.], truth be told I liked the idea so much I read as much information on their website as they had available and jumped right in. Normally, they require $1000 to open an account with them but they offered a deal, in September, where you could open an account with no minimums. Drunk, and a little over zealous, on my budding Mustachianism, I pulled $250 out of savings to jump into a motif that looked good to me.
Essentially, you are purchasing a basket of stocks based on a "theme", be it gay friendly, Dogs of the Dow, Too Big to Fail, or even No Bailout Banks. I went with "Bullet Proof Balance Sheets" and customized (you can do this) to fit my taste, dropping any stocks I thought were overvalued or just too damn expensive for my taste (Sorry Google and Apple).
Is anyone else using this platform? If so, how do you like it? Are there any changes you would like to make? What have your returns been like?
I think one of the biggest cons I've found is that you can't purchase individual stocks, you have to find a motif and widdle it down to get what you want, but the variety and options are pretty neat.