One wonders what value-add a fleet operator provides in such a scenario. Tesla builds the vehicle, the app, the FSD. The fleet operator is really good at maintenance and/or cleaning the cabs? Or are they essentially just providing the financing?
Fleet operators will be people or companies who want to operate large fleets of vehicles. More vehicles, more profit. It’s like real estate investors who own large portfolios of property.
Fleet operators will have access to real estate to store the vehicles and operate the charging pads. They will handle cleaning of the cars and coordinate maintenance. They will also have the resources to finance all of the above.
Individual owners won’t be able to do that. Most of them won’t even want dirty and irresponsible strangers using their cars.
Individuals and fleet operators are two completely different use cases and it makes sense to design separate products for which are optimized for each use case.
Now, let us consider the value of third party fleet operators versus Tesla being their own fleet operator.
Imagine if Tesla wants to become a fleet operator. First, they will have to start securing real estate to house all of the robotaxis and charging mats, which is a slow and tedious process. They have to convince someone to sell real estate or give them access to it, and then they have to install the charging infrastructure. It’s a tedious and bespoke process every single time, requiring negotiations, permitting, and bureaucracy at every step. Then they need to handle cleaning and coordination of maintenance which is laborious and low margin.
By letting other people be fleet operators, Tesla can get around the real estate bottleneck and just focus on manufacturing as many vehicles as possible, and charging high-margin fees to operate the vehicles. Real estate is only a bottleneck that inhibits growth, and there is no value in cleaning and coordination of maintenance.
The main downside to this approach is that although letting other people be fleet operators will enable greater scale in the short term, in the longer term Tesla will end up with a bunch of wealthy and powerful fleet operators who will fight over the fees being charged to them, or accuse Tesla of unfair business practices if Tesla chooses to operate their own fleet and compete against them. Then politicians like Lina Khan and Elizabeth Warren will use this as an opportunity to accuse Tesla of monopolistic business practices.
Expect a bunch of hit piece media articles about how Tesla is exploiting their fleet operators with predatory fees. The same thing has happened to other large “platform companies” like Apple and Amazon. Amazon has tried to get around the fees conflict by shifting to in-house brands that they own completely. But this only led to more conflicts with third party sellers and politicians, who accused Amazon of “stealing business” from the third parties on Amazon’s platform.
It’s a really tricky situation, being a platform, because there is an unavoidable conflict of interest between platforms and their users, and platforms end up being targeted by politicians who exploit this tension. Platform owners and third party businesses on the platform both want to make as much money as possible, and it becomes an inevitable tug of war that turns political after a while.
Personally, I think the less politically risky approach would be for there to be no third party fleet operators and for Tesla to be the sole fleet operator for their own cars. Then, Tesla would be free to compete fairly with other companies like Waymo and nobody would accuse them of monopolistic business practices. But they have to balance the political risk against being able to scale faster by bringing in third party fleet operators.
Legacy automakers already have this problem with their dealerships. They can’t get rid of them or compete with them because of the entrenched political power of the dealerships.