I don't buy individual stocks based on fundamentals, but I bet most people that do, would say fundies is what they use. Or at least that's what they claim to use. In any case, here's a pretty thorough sample checklist. Oh, you don't use a checklist huh? Well maybe that should tell you something...
INVESTMENT FRAMEWORK
Industry StudyIs this a good business? What are the key success factors to superior performance in this industry? (Value Added Research “VAR”)
Define the market opportunity. How do competitive products address this opportunity?
What are the barriers to entry (“moats”)? (VAR!)
What is the relative power of: (VAR)
Customers
Suppliers
Competitors
Regulators
Who controls industry pricing? Does the company/sector have any pricing power?
How (and how much) can a good company differentiate itself from a bad one in this industry?
Do you understand this business? Test yourself and describe it to a ten year old. DO THIS!
Business Model (VAR)What is the selling model: razor/blades? services? one-off contracts?
What are the economics of the base business unit? How does it stack up against competitors?
Why is the company good (or bad) at what they do? Can they sustain it?
Is this company growing by acquisition? How sustainable is that?
Be able to easily describe the entire sales process – from order to fulfillment.
Management (VAR)What is their background, and what do their former colleagues, investors, classmates, say about them? Have they been successful in the past? (Very important)
How are they compensated? Are their interests aligned with shareholders?
Have they been good at allocating capital?
Are they buying or selling stock? How much as a percentage of their holdings, and why?
Company/Cultural Issues (VAR)Is this a great company? Is it built to last? What could change this assessment?
Can you imagine holding stock in this company for twenty years?
If you had access to unlimited capital, how would you feel about your chances of successfully competing against this company?
Compare to a weak competitor in the same industry. What is the difference and why?
Financial Measures First Step: Check against all the accounting shenanigans in Howard Schilit’s book (Financial Shenanigans: How to Detect Accounting Gimmicks & Fraud in Financial Reports, Third Edition)
Balance SheetWhat is the company’s capital structure, and how does it compare to its peers?
What are the trends in inventory turns, days payable/receivable, and working capital?
What are its coverage ratios on interest payments?
Cash FlowWhat are the company’s capital requirements and cash flow characteristics?
How is the company choosing to invest its capital? CapEx? Buybacks? Acquisitions?
Does the company need to access the capital markets? How soon/often?
Earnings/ProfitabilityRegarding the company’s sales model, how visible are earnings quarter-to-quarter, and year-to-year?
Is this a fixed or variable cost business? How much cost leverage?
Do earnings grow as a function of unit sales growth, price increases, or margin improvement? How sustainable is this growth?
ValuationLooking forward, what is the company’s valuation in terms of:
Market Value/Earnings
Enterprise Value/EBITDA
Free Cash Flow Yield (After-Tax Free Cash Flow/Market Value)
Market Value/Sales
What is the company’s growth rates in terms of earnings, EBITDA, and FCF?
What are consensus earnings estimates, versus your own expectations?
What are the key leverage points in our own and the street’s earnings models? What has to go right, and where is the most chance for surprise?
Are their accounting policies conservative and in line with their peers?
RisksWhat are the big unknowns? How much can the company control/influence these risks?
What could cause this investment to be a total disaster? How bad could it be?
Other (Timeline/timing issues) DO A TIMELINE!What are the catalysts (triggers) for the company’s proper valuation to be realized?
What good news, and what bad news, will affect the company in the coming year?
Who owns the stock? Momentum funds? Big mutuals? Hedge funds?
How difficult is it to build a significant position (float, volume)?
Draw a time line of expected events and dates. What might go wrong and when?
Investment Framework: Short Questions1. Is this a bad business?
Who has the power – customers, suppliers, competitors?
What are the barriers to entry?
What kind of reinvestment of capital is needed to grow?
How is the business changing?
What is the historic and current rate of success in this business?
What are the major risks to the business plan?
2. What is the major misperception?
Why does it exist?
Who is responsible for it?
What stakes do the various parties have in keeping the stock price high?
How popular is the industry? rising tides lift all boats – for awhile.
3. Assess management
Industry reputation?
Past history of success or failure.
Straightforward or cunning?
Check out insider ownership and selling.
4. Ratios:
EBIT/EV as a percentage.
(EBITDA-CAPEX)/EV as a percentage.
Growth of inventories to cost of goods sold – are inventories rising faster?
Growth of AR to sales and AP to sales.
Any accounting changes – smaller reserve for bad debt, revenue recognition, etc.
Cash flow/Int. expense.
Review Howard Schilit’s red flags5. Sentiment: Are more people bullish or bearish on the stock?
Do full media search for articles. Make list of analyst recommendations.
Short Interest? SIR (remember, the stock that is already short is potential buying power) Be careful if there is universal bearishness.
6. Timing
What is the expected trigger on the misperception? Do a time line.
Who owns the stock – long term or short term, momentum investors?
Has the souffle already risen once?
Can the rising stock price be self-fulfilling for awhile (financing opportunities, etc)?
Where does the company stand in terms of the fantasy, transition, reality paradigm?
7. Add when the story starts to unfold — regardless of stock price.
Watch for earnings warnings, excuses, etc. Where there’s smock, there is often fire.
Is the company or wall street analyst group in denial of the problem?
Watch the ratios, insider selling etc.
Even if the stock down significantly from its high, if answering all these questions convinces you that it is still a short, do not cover and consider adding. See below
Does waiting for the new financials feel like waiting for Christmas? IF “YES” —–> ADD.
Taken from
http://mebfaber.com/2011/01/20/hedge-fund-analyst-checklist/