Swiss guy here
Most guy here would say that we are a grey country where nobody smile and elsewhere is so much better. But this is just the prevalent mentality, closed like that. But I've seen every corner of my country and it's amazing what a smile and a firm handshake can open you.
I think most of our success was linked t opportunism (yep, we morally clse our eyes once too much sometime), luck and direct democracy. When you have to vote about everything you start to really care for the public stuff: it is your tax money, and you still can decide how is used, so you are not out to get revenge.