I don't have any input on that specific dividend stock, but I love dividend stocks to be honest. I don't understand why some people don't understand the point of the dividend coming in monthly.
Yes, in the long run you would make more if dividends were reinvested or simply on capital gains because the dividends get taxed. However, I only put 5-10% of my money into my own stock picks and the rest is indexed. My goal is to gain CASH FLOW NOW though. I want a steady check that helps me live better now and I don't want to have to wait until I reach my FIRE goals to benefit from my holdings.
I may just be lucky, but I'm also soundly beating the S&P index so far since I've started. My robinhood account is currently +11.63%, while my indexes have been floating between 1-3% so far over the past 12 months.
I don't know if this will pan out long-term for me, but what I do on my robinhood account is just buy and hold major companies. Exxon, Shell, Bp, Mcdonalds, Verizon, At&t, Pfizer, J&J, Ford, GM, etc, etc. And because robinhood charges no fees I can buy shares as I see fit, even if it's just one share.
All I do is watch the percentages on the stocks. When the percentages go negative 5% or more I start to accumulate more shares of that company and I continue to do so as if I'm following a falling knife. These companies are large and many are cyclical so I do not fear they are gonna go bankrupt or anything like that.
For instance, Shell, I started accumulating in Nov 2015 at $50/share and it fell and fell, and I continued to buy batches into January and February, when it touched $36/share that was my lowest entry point . It has since climbed back to $50/share and I'm sitting at +10.38% on that stock.
I'm am not a sophisticated investor or company analyzer. I'm just using common sense that if I buy a quality company that's been around for decades and average down continually, I'll eventually keeping adding "value" to my position.