#1) I know nothing about the cannabis industry, except that it is illegal at a federal level.
#2) I personally believe cannabis will become legalized at the federal level fairly soon.
If I'm correct in my assumptions, once it becomes legal, at a federal level, you will have Costco-sized, Walmart-sized, Amazon-sized, etc., operations pursuing that new market with total aggression.
In that context, what chance does a "local" enterprise in that market have to compete with the gigantic economies of scale that will pounce on that new market as soon as they can? It reminds me of local bookstores getting crushed by, first, Barnes & Nobles, and then Amazon.
In other words, do you shop for your lettuce based on the brand of the lettuce producer, or based on price? It will be the same with cannabis, once it's legalized.
In the end, cannabis is just another commodity; just like lettuce or pork bellies.