I'll be watching to see how Edward Jones, the biggest thieves in the business...will react to this. In anticipation of the rule, they booted American Funds who had worked (others did too) with EJ, essentially giving them kickbacks for pushing their horrible, high load funds and of course churning them like they're making butter. (get it? Butter churn?) I would not be surprised to hear that EJ will now triumphantly revert to pushing customers to buy only funds that offer bribe money back to EJ.
Those who don't learn to do it themselves are screwed.