Author Topic: Your own Website vs selling on someone elseís?  (Read 444 times)

Frznrth

  • 5 O'Clock Shadow
  • *
  • Posts: 48
Your own Website vs selling on someone elseís?
« on: October 19, 2021, 05:27:27 PM »
Hi
Iím a speech therapist. Iíve made a few downloadable e-booklets that parents can use to work on sounds at home.  I made a site speech-therapyathome.com a few years ago to try to sell them and also put them on a site that teachers use to sell materials to each other. 

Ive never been able to get enough visitors to my site to get many sales.  I donít know much about search engines or site promotion.  I even gave away the programs for awhile but still visits were relatively low. 

I have about 6 months before my hosting contact runs out.  I canít really decide if the site is worth keeping - it just barely breaks even - or if itís worth putting some time into.  I donít spend anytime on it right now. 

The teacherís site makes a few more sales but their commission is high.  Iíve read that some sellers do fairly well - almost a part time job income. Focus on this?

From what I can tell making money selling speech therapy materials online isnít easy. But some extra income - if I donít have to work too hard at it - would be appreciated so Iím not quite ready to call it quits. 

Any and all thoughts are much appreciated

Thanks


yachi

  • Pencil Stache
  • ****
  • Posts: 869
Re: Your own Website vs selling on someone elseís?
« Reply #1 on: October 20, 2021, 08:25:10 AM »
I Googled speech therapy at home materials and found your site on the 4th page.  It's unlikely most people would go that far from the first page.  Google lets you set a budget when you buy adds for keyword searches, so you could experiment with very little money at stake.  Maybe set a $500 or $1000 budget and see how traffic to your site increases when you do that.  They have more information here: https://ads.google.com/home/#!/ I think you should at least try that before throwing in the towel on the website.

I did notice your site has some free content under "helpful ideas".  It wouldn't be a bad idea to have advertising link to that page from a keyword search for "free speech therapy"

Also I think you should set the links on this page: https://speech-therapyathome.com/links-to-sites-i-rely-on/  to open in new windows.


travel2020

  • 5 O'Clock Shadow
  • *
  • Posts: 91
  • Location: PNW
Re: Your own Website vs selling on someone elseís?
« Reply #2 on: October 20, 2021, 04:16:28 PM »
Are you just trying to sell eBooks or use these eBooks as a way to sell your services?

If you are just interested in selling eBooks, you can self-publish on Amazon quite easily and it will give you much broader reach. You will still need to market but you can do that by discounting your price, giving away free eBooks as promo, etc.

Frznrth

  • 5 O'Clock Shadow
  • *
  • Posts: 48
Re: Your own Website vs selling on someone elseís?
« Reply #3 on: October 20, 2021, 05:02:42 PM »
Thanks for the replies.  I spent a couple of hundred on google ads when I first started.  I couldnít make it pay off and the visitors I did get didnít seem to ever come back. 

Iím trying to sell the e-books not really wanting to sell services.  I was looking more for passive income. I did upload most of the books to Amazon.  They get a couple of sales a month.

Glad you found my site on google - I think page four is about as good as Iíve ever ranked.  Maybe n a few more yearsÖ. 

Iíll keep playing with it. 

travel2020

  • 5 O'Clock Shadow
  • *
  • Posts: 91
  • Location: PNW
Re: Your own Website vs selling on someone elseís?
« Reply #4 on: October 21, 2021, 08:33:41 PM »
Do you have a Facebook page? (I canít tell from the website as the Facebook and other links came up not found).

Iíve tried both google ads and Facebook ads and at least fin my case, Facebook has always been more effective. With Facebook, you can target your posts/ads to show up on the feeds of people meeting certain criteria (interests, demographics etc.) vs bidding on keywords on Google.