Thanks for your replies!
Agreed
@deborah - it's not necessary to have a new vehicle to make a reasonable impression, but if it looks disorganised and shabby, it is an indication to the customer how much care that person is going to put into their work.
And yes
@sonofsven, reliability is the biggest issue. This vehicle has been very reliable over the years, just once did it need to be towed to the garage. I do have a van now to cover times when it's at the garage.
What it needs though to be kept in service is a general overhaul - new livery (I'm required by local laws to change my business name) for 3500 €, lifting the bed off to repaint the frame, some minor mechanical repairs, new lights front and back and a new driver's seat. Plus, with the new employees, I'll have to build some sort of shelving unit in the back row for safety and organisation.
This all would not solve two things - it is brutally sprung so is a super rough ride, and it doesn't have a dump body on the back. A dump body retrofit would cost 12,500 €. It is incredibly hard to get and keep qualified employees, so I don't want to scare them off with crappy equipment, namely a rough and shabby ride to the jobsite. The dump function would save me money over the long term, saving employee time at the dump.
The way I figure it, the cost of the fix-up would be:
3500 new livery, including wrapping the cab to make it look new
12500 dump body
1500 minor parts
1500 major service
1500 opportunity and employee costs touching up and repainting the frame
7500 opportunity cost for what I could reasonably sell it for as it is now.
28000 € - for a 14 year old truck with 200 k km.
compared to a quote I just got for a brand new Fuso Canter with a dump body and tool-box behind the cab for 44500 €, add in a much lower expense livery for another 1000 € for 45500 €.
Doing that math makes it look like a no brainer, especially if I can get a good deal on financing.