#2 and I'll second the recommendation for the book "Buy Then Build"
I'm also looking to buy a business https://forum.mrmoneymustache.com/entrepreneurship/buying-a-business/ to grow and replace my current income. I've started an ecommerce side business that's on track to gross ~$20-25k with a net of $4-5k this year. While that's nice, the main thing it's provided is a much better understanding of what it takes to actually run a business. I've setup my accounting from scratch and gone back to reconcile the first couple of years my records consisted of a box of receipts and a single spreadsheet. I've learned how to handle some inventory and supply chain management. I've found suppliers and setup wholesale relationships. I've learned how to market the products I'm selling and increased sales. I haven't made much money doing all of this but I considered it education. And now I could keep things running at the current level with a couple of hours a week or less.
I see a lot of opportunities for buying a local business, especially one from a retiring baby boomer. But for me I will be looking primarily at an online business. There are several reasons why.
- You increase the buyer and seller pool substantially with an online business. That means more opportunities to find a suitable business without being limited to your geographical area.
- When it comes time to sell, you are also not limited to just the pool of buyers in your immediate area. Now this does mean potentially higher costs due to increased competition to buy an online business - but I think the increased liquidity is worth it.
- An online business can generally be run from your home. This means more time with my family which is often a big reason for wanting to buy/build a business in the first place.
- A physical business is usually limited to scaling based on the property it owns or leases. If you have a 2,000 square foot office you can't grow your team to 50 employees unless you move which potentially means breaking a lease or having to sell. If all of your workers are remote there's no cost for office space and you can scale far easier. Same thing with storage of physical products in the ecommerce space. Third party logistics firms can handle everything from manufacturer to customer with you never having to see or touch the goods and providing nearly infinite scalability. A storefront on a small street in a certain part of a city will never become a prime location on the corner of main and main. But a website that has almost no traffic today can grow to become the number one result on Google with millions of visitors - you just have to scale the infrastructure on the back end to handle the increased traffic.
I love the idea / aspects of an online business. Did you have a background in internet sales / businesses / coding prior to starting your side hustle? If not, what resources did you find helpful for a busy professional. What did you outsource? Why? Did you leverage the main channels (amazon, ebay, affiliates, etc) or did you create your own webpage?
I'm not opposed to learning however the thought of trying to learn from ground zero while working full time with young children just to build a $5K/yr income stream seems overwhelming & not worth it.
I've always had a passion for business and entrepreneurship. In grade school I sold pencils or an extra snack from my lunch. I sold candy bars at summer camp. I majored in entrepreneurship in college and invested some money in two local business - both of which ended up failing. I'd sold a few things on eBay over the years and as a teenager my friends and I ran a computer hardware review website that in retrospect did fairly well. We almost got signed up with an ad company that would have made us some real money (maybe a few hundred per month 20 years ago) but then the dotcom bubble burst. I'm generally tech savvy but the limit of my coding is some formulas in Excel.
I got started based on a thread here back in mid 2017. Someone posted about how they were doing retail and online arbitrage. Basically find a product for sale at a local retail store or online, especially something on clearance, and then resell it on Amazon for a profit. I lost a few bucks on the first deal, made some money on a few other things but didn't really get serious until about a year ago. I noticed my neighbor down the street had a small business selling some seasoning mixes and sauces for BBQ. I approached him about buying some at wholesale to resell on Amazon. I combined that with another food product I'd previously found to be profitable through retail arbitrage. I was able to setup a wholesale account with that local manufacturer and now I'm ordering a pallet at a time of several different products. My main education source was podcasts sprinkled with some blogs here and there for a specific topic and just a lot of learning by doing.
Early on this last year I outsourced the product preparation. Normally to sell a product on Amazon you have to put a barcode sticker over the UPC. This new barcode uniquely identifies that product as yours so if two people are selling a widget and one is counterfeit, you won't get blamed for that since your inventory wouldn't be comingled. Same thing with expired goods. For grocery products Amazon doesn't allow comingling, though for something like spatulas they will. Amazon charges $0.30 per unit to label (was $0.20 until recently) and $0.50 to put the item in a polybag (plastic bag to protect the product). I could do these tasks myself and had in the past but it's not really worth my time. Plus, now that I've outsourced that I'm able to keep running my business while I'm deployed on the other side of the world. I've recently shifted to use a third-party logistics (3PL) prep firm. I have my pallet of products delivered to them and they charge about $1.00 per unit to do the same prep as Amazon. The benefit is that once they finish they handle the less than truckload (LTL) shipping of a whole pallet to Amazon and get a much better rate than I could for a one-off shipment. My main supplier charges me $100 to ship a pallet to my 3PL warehouse (happens to be close to one of their distributors so it's just a quick drop off on the way). My 3PL can do all the prep and then ship that pallet to Amazon for about $60. If I were to setup an LTL shipment myself from my supplier to Amazon it would cost me $400-500.
Right now I'm 100% on Amazon using their Fulfilled by Amazon 3PL service. My business model is a reseller of existing brands so setting up my own website wouldn't make sense. Somebody is willing to pay more on Amazon because 1. they think that Amazon automatically has the best price 2. they will get their product delivered quickly and for "free" in most cases. 90% of my orders don't have any shipping so they are probably Amazon Prime members. My goal is to partner with local brands and basically be their online retail presence. My main supplier offers a handful of their products through an outdated store on their website that probably gets almost no traffic. Meanwhile I'm selling thousands per month on Amazon. They're in thousands of grocery stores around the country and used to the regular wholesale distributor model. They don't want to bother with pick, pack, and ship for an order of 1-2 products, they want to sell pallets at a time.
Here's a list of good podcasts that I have listened to on a regular to semi-regular basis.
The EcomCrew Ecommerce Podcast - This is the best podcast/resource I've found. The hosts talk about their specific products and brands. A lot of people in this space won't discuss what their brand or product is for fear of copycats. As they put it, they talk about "the good, the bad, and the ugly". They're over 300 episodes going back several years so they've covered almost everything imaginable. Marketing, product development, inventory management, cash flow, financing, employees, outsourcing, buying a business, selling a business, etc.
eCommerceFuel - Focused more on existing sellers of larger businesses, the host also runs a private invitation only forum for ecommerce store owners with $1,000,000 or higher revenue (used to be $250,000). Lots of good information still.
The Quiet Light Podcast - This podcast is run by an online brokerage firm (Quiet Light Brokerage) that specializes in selling online businesses. They are very well regarded in that space and this is where I will be looking to buy a business. They put together a very good package of financials and 20-30 pages of information on each business plus some interviews with the seller usually.
The Side Hustle Show - Not specifically focused on eCommerce but many episodes have been interviews with people running online businesses.
Smart Passive Income - This podcast is run by one of the most prominent people in the field and is probably close to 10 years old. Primarily focused on content and affiliate marketing with digital, as opposed to physical, products. I definitely see the appeal of a 100% profit margin and not having to finance or carry inventory, worry about shipping, etc. I'm drawn to ecommerce though.