Hi All,
So I've seen some numbers online here:
https://www.google.com/search?q=marketingprofs+cpa&spell=1&sa=X&ved=0ahUKEwia07WUlajZAhWjq1kKHSkVBTwQBQgkKAA&biw=1366&bih=650(I am not affiliated with this web site - the article is behind a paywall, but viewable through google indexing magic - top result)
The graphs show the CPA for "Employment & Job Training" at $23.24 per "action". Since I plan to run and operate a resume service, I would take this to mean that it would take roughly $24 on average in advertising to gain 1 client for my lowest advertised package. So already that seems like better than 4% conversion, which I'm somewhat skeptical about. Most of my other research points towards 1 or 2% being average, with 3% or up being good (although most of my other research was geared toward selling a physical product). Indeed, another bar graph on the same page shows 11% conversion rate (facebook only) - if I did my math correctly, isn't that in direct opposition to their CPA being $23.24 in the same category, one would hope from the same set of data?
Obviously, unless by some luck I've managed just now to reach the author of the above website - we have no way of knowing how those numbers were reached.
So my question is - do the CPA rates, published on the site I listed above, roughly match up with your own experiences?
Am I defining CPA correctly if I think of it as "cost to acquire a sale"? Or is that logic faulty, since it fails to compare elasticity of price?
Thanks