I love this thread because it demonstrates what I believe about business: "Simple" businesses are untapped opportunities out there for anyone who wants to get ahead.
I have seen many allegedly aspiring entrepreneurs, sometimes called "wantrepenuers." These people are worried about the newest app or some other fancy business they think is going to make them an IPO billionaire. Most of these people sit on the sidelines, planning, dreaming and never acting. A few unlucky souls put up big money they earned while working as an employee into their first business and are surprised to see it fail. To these people, a "simple" business isn't sexy. They think, "You can't just walk across the street, mow a lawn, collect cash and call it a business." When you meet them for the first time at a party they say with an unsure tone, "Oh, so you mow lawns?"
You answer with a calm confidence they don't really understand, "Oh, yeah. We'll mow your lawn while you are on vacation. That's what we do and we love doing it." Then you hand them your card.
Why the confidence? Because you know the art of small business is much more than mowing lawns. The people who can mow lawns are a dime a dozen. But the person who can answer his calls, return missed calls within 24 hours, bid jobs, confirm contracts, perform good work, do it on schedule, manage employees, have a second crew (or more?), ensure quality across all crews, eat a bad contract when your bid is off, follow up on accounts receivable, do payroll, prepare tax return, have the money to pay tax returns, get an online review, maintain referral relationships and give back to your community - that person is special. To the world, he "mows lawns." But to the discerning eye who can see the beauty of a "simple" business, he is a hero and a national freaking treasure!
So, OP are you mowing lawns or becoming a national freaking treasure?