I was wondering if your other thread had anything to do with this. In your case, I think it totally makes sense to "come out" and share your stuff. Also, if you are, please update your signature line with the campaign and something to catch the interest of the folks here!!
I'm sure Nad will have some better suggestions but off the top of my head:
You do a great job of showcasing the bikes but there is zero of your personality here. The video is slick and well produced, but there is nothing to engage on a human to human or story level.
There is a lot of product specs and things, but they are all before any social proof (testimonials) Social proof is THE MOST IMPORTANT part of a crowd funding campaign. People want to feel like they are making a good decision backing you and sharing your campaign. It needs to be front and center and between the different products as well. People will scroll past what they aren't interested in and will rarely make it to the bottom of the page if it is all product specs (BTW I LOVE the Black Cherry colour!!)
It has me asking, why is this guy crowdfunding when he's got the product to go VC? Again, because it is missing the human element.
The Hero's journey, your process, the behind the scenes stuff is what draws many people to crowd funding, they want to be a part of your story and your success. They want to invest in YOU.
Also, you aren't really selling a product (the bike) You are selling that sense of freedom, ability to go anywhere...the "feeling" people want. The bike is how to get it, but it is the emotion you need to identify and sell to.
You need a reward level that draws in your current list. Something that is popular that maybe might need replacing on the bikes they can get for a good deal? Also, something that is easy to produce that gives people the option of supporting you that maybe can't commit to a bike right now. A PDF of your favorite secret trails?
Also, something to entice people who already have one of your bikes? How about an experience like a Bikes and Beer tour with you? Or a day of Mountain biking? Or having them come over and you build a custom bike for them together so they can be a part of the process? something along those lines? Like I said, YOU are a big part of the why people will donate. Make yourself accessible.
Updates: Updates are the life-blood of a campaign it is what keeps them at the forefront of people's minds and in their inboxes. You probably want to stay away from negative updates like your first one. You need to have a publishing schedule and updates ready to go so they can be dribbled out. This is a great time to share testimonials, videos from happy clients, personal tours of the bikes... Social proof really is key. People, the more you can feature people the more connected people will feel to your campaign. Feature a testimonial from a client? Share it on Social media and tag them in it. Always be cross posting to Facebook and using the update content to bring in more people. this is more organic and will work better than paid ads, again, because of social proof.
Also, people tend to wait to see what happens with the campaign before they donate, it tends to go in waves. You may want to seed the funding with friends and family.
If you have a large social network you can use a service like Thuderclap to ask them to help you announce it. The idea is they sign up and agree to automatically share a post you create on their social media and it all goes out at once. You control the message and when it goes out.
https://www.thunderclap.it/howitworksEdited to add: You also need some sort of female presence on the campaign. With half the market and the majority of buying decisions made by women, you are missing out on a large audience with considerable buying power. Women want to see this as maybe something they can to WITH their SO instead of having the "guys" disappear for biking all the time. Highlight the couples package.
Highlight this is a sport that women can get into. Have people on the bikes. Do you know of any female bike clubs you can get in touch with? There are loads around where I live.
Also - You could do an unboxing/set-up video. Help people to know what to expect when they get their bike, how easy it is to set-up and what they have to do to get going with hints and tips to help them. This would be useful content to have anways.
If you are sharing on Facebook, do some Facebook lives to share updates, have a Facebook live Q and A about the campaign and your business.
