Based off your title, UV "Filter" is a crappy name. It is really UV Sterilization. The UV lights won't filter anything out of the air - they just might kill a little bit that passes by.
UV disinfecting of air is big now because of COVID. There is some positive science behind it because, well, that big bright thing we see in the sky emits a lot of it and does kill stuff that is out in it too long.
But how much will the HVAC UV light kill? I don't know. How would one measure that scientifically for an HVAC system? Short answer, it probably has never been evaluated. So really, it is all a sales pitch to convince it will work. :)
Consider this
article from a biotechnologies lab company. It says:
For sterilizing surgical instruments in a medium UV box, it might take 5-10 min. For sterilizing an 8-foot biosafety cabinet in a lab, a common recommendation is 30 min.
And this is all for stationary equipment while the UV light is hitting surfaces for a long duration. The air in the HVAC is probably near the UV light just for a few seconds each time it passes by. A home might change over its air once every 3 hours, at best. So I doubt the few passes any mold, viruses, and bacteria have in the UV light in the HVAC system are really impacted much at all. I bet the inside walls of the HVAC near the UV light will be very sterile, though, lol. And back to the first point - it doesn't filter anything.
My verdict says its crap!