It's very effective, I have a friend who has this type of electric radiant heat in his condo up in the PNW. It works well for him, and is installed under an engineered bamboo floating floor.
For you there are a few installation cautions; moisture is one. Not just for the flooring's sake, but because moisture could damage the heat coils. My friend had a bathtub overflow and it went into the bedroom nextdoor, and the heat coils under the bedroom door failed.
Another caution is if you're planning on installing over concrete, the concrete will absorb the bulk of the heat.