I was looking to have my windows replaced last summer. I got quotes from Home Depot, Lowes, Champion and Renewal by Anderson.
I can walk down the aisle of Home Depot and see a window that is the same size as most of mine, and appears to be of approximately of equal or better quality as mine were originally (they're 20 years old) for $108, not even on sale. But not installed either, obviously.
Champion and Anderson were both $1500 to $2000 per window, installed. Completely insane. Anderson talked a lot about how their windows are made from this sort of combination vinyl/wood material that is awesome.
Lowes was the only one that would separate parts and labor. Window costs X, install costs Y. They had the best prices overall. But even then I think it was around $1000 per window, on average. Home Depot wouldn't even break down the prices of individual windows.
The Home Depot guy was a total dick. Alternately acted like I was an idiot (for acting a little shocked at the prices), reckless (for suggesting I might just buy the reasonably priced windows at Home Depot and hire someone off craiglist to help install them), or wasting his time (for being dumb enough to ask for a quote, I guess). Slammed the door on the way out, if you can believe that. Having a bad day maybe.
In all cases, the salesmen made a big show of measuring the windows but didn't really care about the measurements at all ("a technician will be out to take more precise measurements if you decide to buy windows from us").
All of them, if I understood correctly, use replacement style of installing a window. A "new construction" window has a nail fin which goes under the house sheathing. Easy and water-tight. You can use a new construction window if you're willing to remove a bit of siding or trim. The installers are, of course, unwilling to do this, so they cut the fin off your old window, leave the fin, remove the window, stick the new window in, and use a bit of wizardry with some flashing to try to make it water-tight. If possible, they try to tuck the flashing behind the old fin on the top and sides. If it wasn't water-tight before, it probably won't be with the replacement window. If the space around the window wasn't insulated well, it won't be afterward either. Maybe none of this is a concern (or maybe I misunderstood some of it), but pulling off the trim, peeling back the sheathing, removing the old window, installing the new ("new construction") window properly, and making sure some up-to-date insulation is in there seems to me like the right way to do it.
There are problems however with using new construction windows. Mostly that if it was framed for a 48" by 36" window, it might have shifted, and a 48" by 36" new construction window might not fit anymore. Also, if your house doesn't have trim around the windows, it can be a hassle or borderline impossible to use a new construction window.
But whatever the case is, replacement windows are basically used because they are the easiest to install. So why does the easiest possible approach to installation cost about $1K for just installation per window? Seems like a bit of a scam. The first clue was the fact that no one would give me a quote without sending a salesman out to my house. Because they need to take measurements to give me an accurate quote. It's all bullshit.
So I'm going to be installing some windows this summer.