There's a big difference to me between cleaning and CLEANING. I clean daily for about an hour - I have to, with 2 toddlers and 3 cats. What I don't do is use a ton of cleaning chemicals. Most of my cleaning is with basic water, baking soda, vinegar, bleach. I buy F&C laundry detergent, a very rare bottle of Windex, and I have some borax, washing soda, peroxide, and Murphy's. Vacuuming/sweeping at least part of the house is a daily occurrence. Most messes get cleaned up with water and a rag or scrubbie, because I'm not paranoid about bacteria. I hate seeing cat-fur and crumbs everywhere, but sweeping it up is adequate. The kitchen floor gets the most dirty, so it gets mopped with plain soap and water at least twice a week. Similarly, visibly dirty toilets and tubs gross me out, but I just use a brush or scrubbie and a little baking soda.
I do a ton of laundry though. I can't/wouldn't rewear my scrubs to work - gross. I don't even commingle them with the regular laundry. They get used once, stored in a bleachable laundry bin, and washed on hot. We cloth diaper 2 kids, use reusable swiffer pads, rags for cleaning, and I use cloth menstrual pads, which adds up to a lot of extra loads of laundry. We reuse towels many times over, and I'll rewear jeans as long as they don't smell. Our sheets only get changed as needed, since we both shower right before bed. Kid's sheets get changed as needed, but that's much more frequent. We don't go through a lot of toiletries. I only wash my hair twice a week but shower pretty much everyday, especially when I get home from work. My hands get washed continually at work, so I absolutely need some lotion for them. However, I don't use anything with strong scents, and have a really minimal makeup supply that gets used 2-3 times a year.