Is he debt free? This is the first goal.
Does his employment offer a 401K with a match? If so, he should sign up to deduct enough to get the match.
In any event, he should fully fund a Roth IRA in a low cost index fund (Vanguard or Schwab Total Stock Market).
If he then has any extra to save, he should build an emergency fund of at least 6 months of his expenses.
Then invest in a low cost index fund in a taxable account.
The key is to have his savings deducted before he gets his paycheck, or it's likely to not happen. If he gets a raise, throw the raise at his savings.