I insulated my basement a year and a half ago, and am delighted by it. It had already been insulated, but the foundation cracked and all of the insulation and framing was ruined by water and mold, so I had to take it all out, get the foundation repaired and then replace the framing and insulation. It sounds as though you only have to do the framing and insulation part, which is actually quite easy.
Framing is easy to do and quite cheap. Where I live, batt insulation worked out to be far cheaper than rigid board insulation or spray foam. I used Roxul mineral batt insulation, which is better for using below grade as it retains it's insulation value and doesn't mold if it gets wet.
I highly suggest doing this job yourself - and to post on the DIY forum if you want advice on how to best go about it.
I'll be blowing in additional cellulose into my attic in a week or two for the same reasons - long term incremental returns in exchange for some hard work up front.
Also, have a look to see if your local energy provider has any rebates for insulation upgrades. Mine is paying for all of my material costs for my attic job!