I need advice. Getting a free MBA but have two focus areas to chose from. Any Mustachians have insight into a specific "Internet Marketing" focus versus "Marketing Management" focus. I've listed the courses for each below. What are your thoughts on which might be more germane to the changing landscape of Marketing? (The rest of the program is a very solid, traditional MBA.)
Internet Marketing Concentration Courses
MBA 594 Search Engine Optimization
Study the fundamentals and best practices of SEO, including keyword research and analysis, link-building, link-baiting, and copywriting.
MBA 595 Social Media
Learn to design, implement, and evaluate an effective social media strategy that integrates blogs, video, photos, social networks and search optimized press releases.
MBA 593 Web Analytics
Learn the basic framework of web analysis, gain proficiency at testing, and leverage analytics insight into useful surveys, experiments and assessments such as A/B splits and multivariate testing.
MBA 592 Conversion Optimization
Successfully convert visitors to customers by studying customer personas, optimization techniques, and methods for establishing credibility with your users.
Marketing Management Concentration Courses
MBA 676 Marketing Strategies in the Digital Age
This class focuses on the marketing efforts that companies of all sizes use to create effective Internet strategies. Students will also investigate what new technologies are dominating the marketplace today, and what we can expect as the Internet and other technologies evolve. The student will become fluent in the language of e-marketing and learn how to effectively design and execute an organization's digital marketing plan.
MBA 663 Marketing Communication
Integrated marketing communication is the central theme in this class. Students learn to evaluate and integrate print, radio and television advertising, direct response marketing, Web site design, and databases into coherent communications programs.
MBA 666 Consumer Behavior
Understanding why consumers do the things they do is essential in marketing. In this course, students will explore the many influences that affect individual purchase and consumption behavior. The wide-ranging approach taken will draw on current theory in psychology, sociology and anthropology.
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