I go to the closest one, that has hours that work for me, that is accepting new patients, and is in-plan.
I then try them out for one or two appointments. I will switch if we don't mesh in communication style, or doctor keeps me waiting for and hour or two. As I don't need a lot of medical services, this works surprisingly well...
Of course, finding doctors is difficult here, so almost anyone is better than nothing. On line reviews sometimes work, but I usually just mis-interpret them so aren't valuable to me.
I have also found only 1 dentist, ever, that I would not recommend, even with moving a lot. I just had to verify that their costs were in line with my plan coverage.