Am I understanding P2P correctly?
Firms that do P2P (like Lending Club) have a great business model: charge a fee for the loan to the consumer upfront; collect a fee from each payment transaction; and, charge a fee on loans that go to collections. Liabilities on bad loans go to the other person in the P2P. Unlike banks, they don't have to collect funds in CDs and checking accounts, maintain many buildings, or cover bad loans. I am not sure who gets the consumer late or missed payment fees. They do have to build an internet presence and spread the word. If this is accurate, I can see why Google would want to get in on the internet mechanics of the process.