The cost claims are based off slate or tile, which are 2-3 x the standard asphalt. He is also probably assuming tax credits and such to offset it.
For reference on my house new asphalt would be about $12,000, I got a solar system quoted (not tesla of course) at $45,000. I'm guessing the tesla version is going to be about that $45,000 level.
In MN the economics suck. We have really cheap electricity, dark winters, and lots of clouds. My year round electric bill is about $1,000 total (not counting gas of course). So even if that goes to zero the extra $25,000 will never pay off.
My two cents:
-lower your electric bill by living electrically efficient
-if they offer it, pay the slight surcharge to fund wind or solar through the electric company.
This obviously changes if you pay more for electricity and have more sun.