Don't think so, other than your gift might inspire others to give. Some people are weird about contributing to something that looks like it's a "failure," so if they aren't getting much of a response, I would consider going through the website. But if the campaign is doing OK and I knew the family personally, I would probably just write them a check (assuming also that they would be OK with that avenue). Sorry to hear about their troubles. What a crappy way to end a holiday.