It's a generational thing. From the 50's onward, having more and better than your parents was aspirational and permeated the US culture. Whether it was houses, cars, electronics, etc. And that was REALLY obvious in the 80's where conspicuous consumption was the ethos and reflected everywhere from big hair and shoulderpads to big cars, and even the tv shows (lifestyles of the rich and famous, Dynasty, Fantasy Island, Loveboat). Compare that to the tv shows of the 70's which were set in modest working or middle class apartments and homes. I don't think we ever recovered from the 80's in people's "ideas" of what their life should look like, based on how interiors of even minimum wage or working class people's look like in tv shows, and the fact that the Kardashians have literally made millions from simply being "aspirational" (fake fake fake)
So, maybe we are seeing a slight reversion. But it lives alongside love of huge suvs and trucks including coal burners and strange youtube videos of people doing things like filling entire bathtubs full of candy, glitter, etc just to see what it looks like.