Probably zero.
I really don't get the obscenely expensive ebike thing. You can literally buy a brand new car for $15k (or, at least, could a few years ago).
I'm radically more interested in the sub-$2k ebike range, and preferably sub-$1k, as battery prices keep coming down. They're a legitimate car replacement for a lot of people, for a lot of trips, and getting them into impulse buy territory is huge. The Sonders bikes were, by ebike standards, pretty crappy bikes, but they're well liked by owners, and got into the hands of tons of people who had never considered an ebike before. By pedal bike standards, even the Sondors ones are magical.