Author Topic: How is this side hustle - Content writing agency  (Read 1769 times)

skchamp

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How is this side hustle - Content writing agency
« on: June 07, 2015, 09:01:05 AM »
Hi Guys,

I need your opinion and feedback on this new side hustle of mine which I am planning to start soon.

Actually I am planning to start a content writing agency which will provide content for blogs, websites, niche sites etc. I also plan to provide my clients with product reviews and descriptions, press releases, etc.

I do have experience working as a freelance content writer. However, my writing skills are not great as such and I plan to hire a few freelance content writers to meet the workload. My tasks would be limited to getting new clients, diving work between writers, general administration etc. The business would be handled virtually (everybody would be working from home, including me).

Please give me your feedback, ideas and opinion. If any of you have tried it any time, please share your experience as well.

Thanks in advance.

Katsplaying

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Re: How is this side hustle - Content writing agency
« Reply #1 on: June 07, 2015, 09:21:39 AM »
Please check the blawg Popehat dot com for regular ridiculing of unsolicited offers of content for their site. From what I read there and elsewhere, these offers are common, often poorly worded or phrased and usually display a sad lack of knowledge of the sites they're targeting for their product. YMMV of course, but due diligence may prevent internet embarrassment. One fun fact: when Popehat does reply to these offers, the email exchange becomes hilarious because they inquire if the content-writer would write about the dangers of...ponies. And more often than not the content-writers keep replying.

Good luck!

Joshin

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Re: How is this side hustle - Content writing agency
« Reply #2 on: June 07, 2015, 10:16:34 AM »
This is my main hustle, difference is I am the owner and main writer, with an extensive portfolio of clips to bring to the client. Unsolicited emails are definitely assigned to the spam folder. At this point, most of my new business comes in via word of mouth, and I have a writer referral pool I use for overflow work and clients I don't want to write for. I also offer full editing and SEO services. I spend a lot of time fixing content for people who went cheap and tried overseas content providers or start-ups with little skill and minimal understanding of the business.

You need a good understanding of SEO, and you must stay on top of Google changes or your business will tank overnight. To be honest, I'm not sure it will work if you don't have strong writing skills, since that makes it more difficult to set up usable writer guidelines, judge writer's work, and maintain consistent style rules across clients and websites. I've seen some noobs to the business do well because they managed to snag a good writer that undervalued themselves at the start, only to flounder later when said writer discovered they could do better elsewhere or on their own.

You can make it work, but phone calls, in-person visits, and industry events are how you find business. The standard blogger isn't the clientele for this service, either. Those that run successful lifestyle/finance/mommy/whatever blogs provide their own content or tap the vast pool of up-and-coming wannabe bloggers in their niche for guest content. You'll be writing for plumbers, lawyers, electricians, and if you lower your morals enough, fly-by-night get rich/get skinny/get laid schemes (which I don't do, but I hear it can be lucrative).