I like the idea. I like to personalize the gift by giving shares in a specific company that I know my giftee is interested in. It may not be optimal or even (one brother gets Apple while the other gets Marvel) but for people that aren't interested in finance, it gives them a way to connect to the idea. Just my suggestion, if you are going to give stocks as a gift, you might consider just this once, giving an individual company stock. If they like to shop at the mall, get them some stock in their favorite retail store. If they like computers, get them some computer stock. If they are already interested in personal finance, and they own mutual funds or ETFs then I am sure your gift will be appreciated for what it is.