This has also been bothering me. When it's appropriate in conversations with friends and family, I try to talk to them about savings and investments. Most of them are just not interested, and the rest are more "I could never do that, I have a family to support/my salary is too small/I don't want to live a life without X." Since I value the relationship more than I value "being right," I don't push the subject any further. There will come a time when they will be ready to talk about personal finance, and when that time comes, I would like to be seen as an approachable "authority" on the subject. Someone they can turn to for advice without being harshly judged.
Coming to this realization takes a while. Sometimes people have to experience a traumatic event (death of a breadwinner, extended hospitalization, etc.) or slave away for years in a horrible job to realize the true value of saving money.
I am also aware that I am an extremely high earner compared to most others in my social circle and that this makes them feel insecure, even though most of them don't know my exact salary or net worth. Maybe it's the same for nktokyo.
My advice is, just be available when they're finally ready to ask for help. Don't try to force your help on anyone because that is the surest way to get them to reject you.