Apply to the highest level job you feel you have competence for. If there's a "senior" position, and you're a senior person, apply to that one instead of the "regular" job. A level "3" over a level "2", etc. Even in large companies most managers are only hiring for a few positions. In my experience, if I'm filling a people-manager role, AND a line-level role, I'll consider a good resume sent for the 'lead' position to fill the line-level position, but not the other way around. Realize the lower level position will probably be paid less. If a candidate submits the same resume for 2 positions, and one pays less... you mark your value accordingly. It's easy to ask someone "would you work for the salary for the line position?" Apply for the higher position, and mention in the cover letter something like: "from the jobs I saw on the website, this seemed like the best fit, but I'm open to similar available roles/positions".