Are you expecting a raise, and if so how much? Would you leave if a job offer offered more than a raise would be? I consider what would be a 20% raise and negotiate from there. During my job search last year I received a 6% raise, meanwhile the job offers I was getting were in the 15%-20% range. My boss expected me to jump up in down with excitement, it was pretty akward when I didn't. A few weeks later I took a job offer with a 20% raise.
You might also be able to go directly into an associate role somewhere else.