Here’s the official description, from their website.
“These heavily distressed medium-blue denim jeans embody rugged, Americana workwear that's seen some hard-working action with a crackled, caked-on muddy coating that shows you're not afraid to get down and dirty.”
Um, yes you are or you'd ACTUALLY BE DOING IT. What it shows is that you're not afraid to pay what amounts to a weeks take-home for someone who actually DOES get "down and dirty" to make it look like you do, too. And that you're an idiot for doing so.