Agreed Roe!
My interest is usually high when I see headlines for "Most Expensive ____," but I rarely, if ever, bother clicking on them because odds are that the dish is made expensive by use of diamonds, gold, or other insanely rich things that don't add to the dish. I would prefer instead to read about an insanely expensive burger because the beef, vegetables, patties, and cheese are all one of a kind and the best in the world (with fancy backstories for each).