Author Topic: GM Tries a Subscription Plan for Cadillacs—a Netflix for Cars at $1,500 a Month  (Read 2113 times)

HeadedWest2029

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For $1,500 a month, the program covers ownership costs and lets members trade in and out of Cadillac’s 10 models up to 18 times a year.

The effort is the latest experiment by a car company to test whether people are willing to treat personal transportation like a Netflix account, where temporary, on-demand access outweighs the benefits of ownership.

I don't have a WSJ subscription, but the video which includes a snippet from the GM Book commercial is quite comical. 

https://www.wsj.com/articles/gm-tries-a-subscription-plan-for-cadillacsa-netflix-for-cars-at-1-500-a-month-1489928401?tesla=y

TheAnonOne

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I think a lot of people would like this if the price wasn't 1500 a month.

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slugline

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« Last Edit: April 07, 2017, 01:46:48 PM by slugline »

NoStacheOhio

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I think a lot of people would like this if the price wasn't 1500 a month.

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Yeah, I don't really understand it. You can't price it ~3 times what it would cost to lease a Cadillac and call it good.

HeadedWest2029

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Ugh, even searched the forum for "GM" + "Subscription" before posting and didn't see anything

Sorry

slugline

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Ugh, even searched the forum for "GM" + "Subscription" before posting and didn't see anything

Sorry

Not a big deal. In these situations I point out the re-post mainly as a service -- "if you liked this thread, you'll probably enjoy that thread too." :)