GM Tries a Subscription Plan for Cadillacs—a Netflix for Cars at $1,500 a Month

[HeadedWest2029]

For $1,500 a month, the program covers ownership costs and lets members trade in and out of Cadillac’s 10 models up to 18 times a year.

The effort is the latest experiment by a car company to test whether people are willing to treat personal transportation like a Netflix account, where temporary, on-demand access outweighs the benefits of ownership.

I don't have a WSJ subscription, but the video which includes a snippet from the GM Book commercial is quite comical. 

https://www.wsj.com/articles/gm-tries-a-subscription-plan-for-cadillacsa-netflix-for-cars-at-1-500-a-month-1489928401?tesla=y

[TheAnonOne]

I think a lot of people would like this if the price wasn't 1500 a month.

Sent from my SM-G935T using Tapatalk

[slugline]

This sounds familiar.

https://forum.mrmoneymustache.com/antimustachian-wall-of-shame-and-comedy/cadillac's-$1500mo-car-sharing-program/

[NoStacheOhio]

I think a lot of people would like this if the price wasn't 1500 a month.

Sent from my SM-G935T using Tapatalk

Yeah, I don't really understand it. You can't price it ~3 times what it would cost to lease a Cadillac and call it good.

[HeadedWest2029]

Ugh, even searched the forum for "GM" + "Subscription" before posting and didn't see anything

Sorry

[slugline]

Ugh, even searched the forum for "GM" + "Subscription" before posting and didn't see anything

Sorry

Not a big deal. In these situations I point out the re-post mainly as a service -- "if you liked this thread, you'll probably enjoy that thread too." :)

[neo von retorch]

It does show up on page 2 of the google search results ;)

https://www.google.com/search?q=site%3Aforum.mrmoneymustache.com+gm+subscription&oq=site%3Aforum.mrmoneymustache.com+gm+subscription&aqs=chrome..69i57j69i58.5403j0j7&sourceid=chrome&ie=UTF-8#q=site:forum.mrmoneymustache.com+gm+subscription&start=10