Volvo subscription: Upgrade in less than a year! Easier than owning a smartphone

[CTR]

Just going to leave this here:
https://www.volvocars.com/us/cars/new-models/xc40/care-by-volvo?utm_source=instagram-us&utm_medium=social&utm_content=xc40-video_native-xc40_reveal&utm_campaign=americas-xc40_cc_launch

[elementz_m]

It's car hire. Volvo have invented car hire.

[paddedhat]

Obviously, a concept that will get ripped to shreds here, like a stuffed chew toy with a squeaky in it. The flip side is that it's a brilliant marketing concept, and I'm sure it will prove very rewarding to Volvo.

Target demographic of a high earner, with little tolerance for all the bullshit involved in owning/leasing a luxury brand car. Volvo addresses this by offering a short term contract that involves nothing but paying the monthly bill, and putting gas in it. Brilliant.

[Just Joe]

Keeping the factories busy in the short term anyhow...

[enb123]

Obviously, a concept that will get ripped to shreds here, like a stuffed chew toy with a squeaky in it. The flip side is that it's a brilliant marketing concept, and I'm sure it will prove very rewarding to Volvo.

Target demographic of a high earner, with little tolerance for all the bullshit involved in owning/leasing a luxury brand car. Volvo addresses this by offering a short term contract that involves nothing but paying the monthly bill, and putting gas in it. Brilliant.

Surprisingly (to me anyway), it has not been ripped to shreds: https://forum.mrmoneymustache.com/antimustachian-wall-of-shame-and-comedy/now-you-can-pay-even-more-for-your-car!/msg1791181/#new