The Money Mustache Community
Around the Internet => Antimustachian Wall of Shame and Comedy => Topic started by: CTR on November 24, 2017, 09:01:05 PM
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Just going to leave this here:
https://www.volvocars.com/us/cars/new-models/xc40/care-by-volvo?utm_source=instagram-us&utm_medium=social&utm_content=xc40-video_native-xc40_reveal&utm_campaign=americas-xc40_cc_launch
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It's car hire. Volvo have invented car hire.
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Obviously, a concept that will get ripped to shreds here, like a stuffed chew toy with a squeaky in it. The flip side is that it's a brilliant marketing concept, and I'm sure it will prove very rewarding to Volvo.
Target demographic of a high earner, with little tolerance for all the bullshit involved in owning/leasing a luxury brand car. Volvo addresses this by offering a short term contract that involves nothing but paying the monthly bill, and putting gas in it. Brilliant.
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Keeping the factories busy in the short term anyhow...
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Obviously, a concept that will get ripped to shreds here, like a stuffed chew toy with a squeaky in it. The flip side is that it's a brilliant marketing concept, and I'm sure it will prove very rewarding to Volvo.
Target demographic of a high earner, with little tolerance for all the bullshit involved in owning/leasing a luxury brand car. Volvo addresses this by offering a short term contract that involves nothing but paying the monthly bill, and putting gas in it. Brilliant.
Surprisingly (to me anyway), it has not been ripped to shreds: https://forum.mrmoneymustache.com/antimustachian-wall-of-shame-and-comedy/now-you-can-pay-even-more-for-your-car!/msg1791181/#new