Author Topic: Volvo subscription: Upgrade in less than a year! Easier than owning a smartphone  (Read 1701 times)


elementz_m

  • 5 O'Clock Shadow
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  • Age: 29
  • Location: Peak District, UK
It's car hire. Volvo have invented car hire.

paddedhat

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Obviously, a concept that will get ripped to shreds here, like a stuffed chew toy with a squeaky in it. The flip side is that it's a brilliant marketing concept, and I'm sure it will prove very rewarding to Volvo.

Target demographic of a high earner, with little tolerance for all the bullshit involved in owning/leasing a luxury brand car. Volvo addresses this by offering a short term contract that involves nothing but paying the monthly bill, and putting gas in it. Brilliant.

Just Joe

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Keeping the factories busy in the short term anyhow...

enb123

  • 5 O'Clock Shadow
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Obviously, a concept that will get ripped to shreds here, like a stuffed chew toy with a squeaky in it. The flip side is that it's a brilliant marketing concept, and I'm sure it will prove very rewarding to Volvo.

Target demographic of a high earner, with little tolerance for all the bullshit involved in owning/leasing a luxury brand car. Volvo addresses this by offering a short term contract that involves nothing but paying the monthly bill, and putting gas in it. Brilliant.

Surprisingly (to me anyway), it has not been ripped to shreds: https://forum.mrmoneymustache.com/antimustachian-wall-of-shame-and-comedy/now-you-can-pay-even-more-for-your-car!/msg1791181/#new