So here's how it starts...3 year old is using an ipad to watch playdoh videos on youtube (people make animals, food, etc...it's fun). Gives him great ideas for the next live playdoh session.
After it's over suggested videos come up, some of which are unboxing vids. Kiddo pushes play and is delighted to see a new toy opened up and put through its paces. Sometimes by other kids, sometimes by adults. Dunno why but kiddo *loves* them.
The egg surprises vids are the most addictive thus far.