I thought the article was cringeworthy but not so much due to the spending amounts but due to the try-hardiness of the couple. "She likes Hermes" - I was thinking "how the hell does a girl on $60k a year afford a $20k bag" - then I realised she likes Hermes bangles. That's a bit embarrassing. If you're going to go all brand-show-off-y, you've gotta commit! Also, the thing about the two BMWs - on such middle class incomes, just smacks of trying too hard.
Otherwise, their expenses don't seem that much different from the typical poor-yuppie couple who are trying to keep up with the poor-yuppie Joneses.