I admire Starbucks. They took a commodity item (coffee) that was sold for cheap, repackaged it as something fanciful and premium, charged a premium amount of it, and profited.
I realize it isn't that easy, but still. I recently went to a coffee shop for a coffee date with someone I met through a dating site, and just marveled at how many people were there just sipping coffee and reading or meeting with people. It had been years since I've spent a dime on coffee.
Now, Starbucks I guess isn't cool enough. People are going back to local coffee shops, the one we met at was such a place. I'm not a coffee person and so I can't really tell the difference, but I'm told that Starbucks burns their beans so yeah....