So, I'm in line behind a guy who wants to buy some radio kit for his car. It rings up at $99, but he claims that it was $74 online. After a back and forth with the rep., it's decided that it really is $99. Okay, fine. But the guy doesn't have $99. He only brought enough cash for the $74 model (plus the pile of snacks he was buying for the three kids he had in tow.) He says he'll have to go back to the house for more money. Well, out pops the Best Buy rep to tell him that if he applies and gets the Best Buy credit card, he can just pay for that item right now, and then come into the store to pay it off immediately. Guy agrees and gets a credit card.
A) I would have just gone home and ordered the $74 model online, if that's really what the price was.
B) Now the guy has a credit card and what do you bet he doesn't pay it off right away, pays the minimum, and instead goes into debt.
C) If he'd ditched the pile of overpriced snacks and drinks, he likely would have had enough to buy the kit without taking the credit card, but he gave in when the kids started pitching fits.
Now, partly I blame BB for pushing their card, but I also know they saw an opportunity and took it. They're a business, after all and their credit card in someone's hands is gold to them. I also blame the guy for just not knowing any better. It was a radio kit. It's not like he has to have it today. Go home and order it online if you really saw the cheaper price and if you just can't wait, do store pickup and come back for it. (Although why BB stores won't match their online price eludes me, but that's likely why they're circling the drain these days.)