I read a few too many tech blogs and forums and I might be the only one who's peeved by this, but I’ve noticed a change in vocabulary. People no longer “buy” things. They “invest”. You get a case on your phone to “protect your investment”. You’re invested in the iOS/android system. Should I invest in a playstation or an xbox? I need to invest in a new iPad.
I thought when you invest in something there is (potentially) a return? This is just buying! How do you invest in a telephone? (One of the few exceptions might be if you use your phone to make millions on Wall St or something)
Is this a subtle self-delusion where people trick themselves into thinking they’re not just throwing money at crap? It's an investment! Or maybe just the continuing trend of people not knowing what words actually mean? A combination?
