If you are not a North American, and found that commercial to be fascinating, please take a moment to look at our "Harley culture". This involves a bunch of middle to elderly ages men who dress up and play a fantasy role, and do so not in obscure little groups, but numbering in the millions.
The object is to purchase a grossly overpriced, technologically obsolete motorcycle that is huge, and loaded with all manners of chrome do-dads, and other bad-assed accoutrements, like skulls and leather tassles. The next requirement is to dress like a retarded, leather wrapped pirate. Now you look like the other million wannabee pirates, and you head out in packs, whilst pretending to be a bunch of "lone wolves" Absolutely fekin' hilarious. Don't miss it. Fortunately, as a nation, we are so obsessed with this douche bag drivel that we have many TV shows devoted to it. It's great, a bunch of dentists, cops, and factory workers all dressed as Billy badass, and pretending to be hard case lone wolves. Kind of like play time in kindergarden, but louder.