I saw a social media ad touting this website:
https://fire-etfs.com/They talk a big game about how they're offering two ETFs that are "designed specifically to help support the FIRE community":
https://fire-etfs.com/firs/"FIRS is an investment product designed to support your journey toward Financial Independence and Retire Early (FIRE). With a focus on resilience and potential growth across various market cycles, FIRS seeks long-term capital appreciation and diversification across four strategically constructed ETF baskets that align with Prosperity, Recession, Inflation, and Deflation conditions. This approach seeks to position your investments to respond effectively to changing economic environments."
https://fire-etfs.com/firi/"FIRI is an actively-managed fund designed to seek current income, with an aim to provide a 4% target annual income level. Tailored to align with the Financial Independence and Retire Early (FIRE) lifestyle, FIRI offers a potential income stream to support financial goals."
You want to know the expense ratios, right? Of course you do.
FIRS has a 0.67% expense ratio. FIRI is 0.89%!
In a token attempt to appeal to the FIRE community, they have a section on their website with articles about debt, budgeting and minimalism. Not surprisingly, they
don't have any articles about why index funds are a wise idea, or how actively managed funds with high expense ratios drain your wealth while usually producing subpar returns.
I can't tell whether to be flattered, amused or insulted. I'm guessing they're targeting people who've vaguely heard of FIRE and think it sounds like a cool idea, but don't actually know anything about it.