Most periodicals are glorified advertisements for some product or service. Remember this at all times.
Fitness and sport magazines advertise gear and doping products (oops, I meant to say "supplements" but they're the same thing). Car magazines sell cars and lifestyle. Animal magazines sell pet care products. The articles are just a hook to get readers to look at the advertisements, because the bread and butter comes from the ads and not the subscribers or readers, many of whom get the material for free. The articles are therefore selectively written to stimulate the readers to buy, or at least to become familiar with, the products and brands being featured.
What boggles my mind is that there are so many people who seem to expect personal finance periodicals to be any different from the general rule. Can you imagine, for example, a beauty magazine that carried an article warning users to not use makeup? Or a skiing magazine that printed an article suggesting that casual skiers not buy their own gear because it's cheaper to rent a set when you need it? Probably not.
Of course they're promoting professional advisors. Whose ads do we think keep the magazine afloat? Especially when they distribute the online articles for free?