I'm friends with a couple who I can best describe as "good consumers". Much of their time is spent carefully researching the fanciest new gadgets, so they can be sure to get a "good deal" when they purchase them. The husband makes a ridiculous amount of money, and the wife stays at home with the kids. They think they're doing such a good job.
The husband just bought himself a brand-new Toyota Tundra, which is possibly the most absurd vehicle I can think of. It has four-wheel drive, so it had to have cost around $40,000. I guess it's to match the wife's almost-new fancy Toyota SUV that she got 6 months ago. And the $9,000 ATV he bought a year and a half ago. The wife was just talking about how they finally paid off their credit cards and got $15,000 saved up in their emergency fund, too. -_-