Sorry, but this is brilliant. Just because it's not a smart way to spend your hard earned money, and you and I would never do it, doesn't make it any less brilliant. They are going after anybody who is a regular purchaser, or lessee, of premium brands. That target customer is already spending a similar amount, and has to deal with a dealer, an insurance agent, repairs, maintenance, and has the hassle of returning, or selling the vehicle, after they are tired of it, or the lease is up. Now they pay the monthly fee, put gas in it, and in two years or less, drop it off at the dealer. I have no interest in driving a overpriced car to impress others, and like most here, am about as far from their target as it gets, but they will knock this one over the fence, since they can provide what their customer wants in about as hassle free a manner as possible. Good for them.