I learned yesterday what a new friend of mine does for a living: she is a baby name consultant.
Apparently she used to write a blog about names, their significance, names of patron saints, heritage names, historical figures, etc. So people would comment and ask her for suggestions on what to name their baby. After a while it got to be too time-consuming to reply, so she figured, "If I tell then they have to pay to ask, they'll stop." But they didn't! People will pay a total stranger for advice on what to call their own child!
In fact, people will pay a total stranger for advice on what to *re-name* their child. A significant portion of her business is from people who decide they don't like the name they originally chose for their child and now, weeks or months later, want to change it.