Yeah, I noticed that ebay comment also lol
For some people pulling out a fancy card to pay for their coffee might be worth more than the very coffee itself. I pity them, but I have heard of a lot worse... and it isn't really different than paying more for a fancy car, fancy clothes, fancy purse, and many other things people pay more to look a certain way... it's just showing off wealth and trying to represent yourself as different and higher quality in any way possible. It is in our dna to some extent.