My SIL decided that she 'deserved' a fancy pen last winter. She went on to sing its praises and brag about its 400$ price tag. Not to be out done, her hubs (my BIL) went out and bought one for himself. I can honestly say I completely tuned out of conversation after that, so I couldn't tell you if it was a Mont whatever, or not.
They then proceeded to finance a memory foam mattress, a mortgage with 2% down, all with 60K$ in outstanding student loans (and who knows how many thousands in cc debt).
When he was complaining to us about their financial struggles, and I pointed him to this blog and discussed our then 38% savings rate (it's growing as we speak). All he had were excuses as to why that is impossible and we are 'money hoarders.'
UGH!! ...if we weren't related...
On the plus side, when my other BIL heard about our savings rate, he immediately went out and increased his 401k contribution to 20%. I guess not all is lost.